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What's are we about?
Roaming produce aisles, exploring stalls at farmer's markets and digging into dirt excites the hungry person that lives deep in many of us. 
A store's character often tells you about the neighbourhood, the city and the food habits of the people around you. We are about fresh fruits and vegetables found and sold in Canada. And we explore F&V as we see them elsewhere.
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    Thursday
    Nov172011

    Building future customers

    There is something very appealing about this sample table. For starters Central Markets have been doing this for years. They are committed to educating children. All the produce is pre-washed so a mom, dad, aunt or whoever happens to be burdened with the child in question is suddenly given a "aha" moment. And at 25 cents per piece of fruit it also makes children aware that some good things in life cost money.

    Thursday
    Nov172011

    How hot is hot?

    These visuals leave no room for error and they make me laugh! Shopping should be enjoyed. Make me laugh and I'll spent more time browsing. More time browsing means more money spent.

    Thursday
    Nov172011

    No time to demo - use a passive technique

    I spotted this at Central Market in Austin, Texas. With the wide range of tomatoes that range from small grape sizes to oversized muscats and the variety of tastes I'm often not sure which one to buy. With a demo like this at least I can say yes or no to this one.

    Tuesday
    Nov152011

    The Non GMO Project spotted at Vancouver's Whole Foods

    I was browsing the asiles of Whole Foods in West Vancouver the other day and came across this sign on one of the shelves.

    The NonGMOProject website is simply about giving people the right to know what is in their products. So far the only fresh produce item I have spotted would be for Grimway Farms but on further digging I did spot Sunset. And I'm not sure if this program is even in Canada (aside from the above mentioned Whole Foods which is an American grocery chain operating in Canada).

    At this stage all organics are GMO free but it is more diffucult to determine which conventionally grown items are GMO free.

    Frankly for me as a consumer it gets confusing to know what I should or should not put in my body. This does add another layer of complexity. I like knowing that I can buy food that Mother Nature has produced versus the tinkering of various seed, fertilizer, herbicide and othe chemical companies.

    For more info here is the website.

    http://www.nongmoproject.org/

    Monday
    Oct312011

    Cashier at Walmart Makes $10.40 to $11.40

    Cashier - Walmart Canada

     

    CORNWALL

    Cashier ( NOC: 6611 ) Terms of Employment: Permanent, Part Time, Weekend, Day, Evening

    Salary: $10.40 to $11.40 Hourly for 12 hours per week

    Anticipated Start Date: As soon as possible

    Location: Cornwall, Ontario (5 vacancies )

    Skill Requirements:

    Education: Not required

    Credentials (certificates, licences, memberships, courses, etc.): Not required

    Experience: Will train

    Languages: Speak English, Read English, Write English

    Work Setting: Retail establishment Business

    Equipment: Price scanner, Cash register, Interac machine, Specific Skills: Customer service oriented, Operate cash register, Process money, cheques and credit/debit card payments,

    Scan items, Receive payment for goods or services, Greet customers, Wrap or place merchandise in bags

    Security and Safety: Bondable

    Transportation/Travel Information: Own transportation, Public transportation is available

    Work Conditions and Physical Capabilities: Fast-paced environment, Attention to detail, Standing for extended periods

    Essential Skills: Oral communication, Working with others, Decision making

    Employer: Walmart Canada

    How to Apply: Please apply for this job only in the manner specified by the employer.

    Failure to do so may re........More Details

     

    Found at Jobbank on 2011-10-28 04:02:06


    Monday
    Oct242011

    Amazing Way to Sell Brussel Sprouts

    I took this to a Thanksgiving Dinner in Canada and everyone - adults and children alike were blown away.

    The most common question "Is that how brussel sprouts grow?"

    Thursday
    Oct202011

    PeopleForGood.Ca spotted at T&T

    I stopped by at the T&T store on 1st in Vancouver and while I was standing in line waiting for the cashier I spotted the divider used to separate groceries. It simple said www.peopleforgood.ca - and on it is simply a list of little things you can do.

    92. Ask the cashier how they are doing before you order. 93. Take your grandkids for a day and give their parents an unexpected day off. 94. Allow someone in front of you in a grocery line if they only have a few items or are with a young child... 95. Instead of sending a text message. Take the time to pick up the phone and call a friend.

    Wednesday
    Sep282011

    Red Apron Alert

    Whole Foods Cambie in Vancouver BC has the Red Apron as the help alert for shoppers.

    Monday
    Sep192011

    Would you eat this apple?

    It seems to me that a lot of foodservice operators would have better luck in going to the closest grocery store and picking up better product that want I spotted recently at a Red Sox/ Blue Jays game. And in this hood there is a Urban Sobeys, a Longos and a Kitchen Table all within a few blocks! Would you play $1.50 for this sad looking piece of fruit?

    Friday
    Sep162011

    Where your produce comes from highlighted at Safeway Canada

    Stopped by at a Vancouver Safeway store and spotted this sign near the front of the entrance. Ideally all the products listed are on the shelf but for anyone taking a quick glance at the sign it does give you a warm feeling that they were supporting local farmers.

    Monday
    Sep122011

    Even in Canada we still need a bit of help on metrics

    Spotting this useful sign at a Sobeys store in the Maritimes.

    Thursday
    Sep012011

    How Hot Is Hot

    During a recent tour of stores in Austin, TX during the IACP Annual Conference we stopped at Central Foods. I love their pepper pepper scale.

    Wednesday
    Jun222011

    What 100g really looks like - great idea

    Spotted at the Kitsilano Farmers Market June 2011 - visually it tells me what I will get for 100 grams - makes it easy for me, the shopper.

    Friday
    May202011

    Signage Can Remind Us What is Good

    After a long delay the Calgary Farmers Market finally opened in their new premises. I stopped in for a quick visit. One of the signs that I enjoyed reading had the following "rules"

    Vegetables are good for youVegetables are full of flavourAlways eat vegetables in seasonBuy your vegetables locallyMake it worthwhileVegetables can be prepared in many waysDon't over do itFall in love

    Friday
    Apr292011

    You let me taste it. And I'll buy it.

    Low cost demos can be carried out in a multitude of ways - here's one example from Choices Market in Vancouver, BC.