Comments on Sobeys end of Sept Flyer

I am flipping through Sobey Ontario's more recent flyers "prices effective Fri., Sept. 25th to Thur., Oct.1st, 2009 - Open 24 hours (with a qualifier - most stores are open 24 hours7 days a week).

Just add Sobeys Birthday Bonus event.

10 pages of specials with about 3/4s of one page devoted to produce.

Given this is an Ontario flyer I can see that at least 6 of the 12 items listed are Ontario grown all highlighted with a nice snazzy looking logo.

The time of year is right for Ontario production - hot house tomatoes, red or green sweet peppers, golden delicious or mac apples, squash and yellow, red or white mini potatoes and celery.

The questions I have is if what I see in the flyer will be reflected on the store shelf in sufficient quantity? And I say this cautiously - so many consumers have said to me...but the sign says (insert country here) but the (insert fruit or vegetable here) on the shelf says another country of origin. This isn't just a Sobeys problem.  It is common in a lot of stores.

And my second question: if you don't have Ontario grown produce is it better to support another Canadian province or a state that is closer?

What else is on ad: large black seedless grapes, pomegranates (a little early given this is just October but heck you get 5 bonus points), Compliments (Sobeys' private label) European, American or Italian blend salad; Compass almonds, Ontario Bartlett pears (read the smaller font andyou see that they have also included large size navel oranges, product of South Africa.

On the front page: green or white asparqagus produce of Peru plus10 bonus points.

The flyer is pretty sharp given that it is published week in and week out.

It is even bound - that's a added expense.

With full colour bleed.

The back page offers up "even more free groceries - apply for a credit cardand get a $10 thank-you bonus. Go to complimentsbanking.ca.

ref: sobeys base run 101

All their shoppers all must know where a Sobeys stores are.

There is no 1-800 number or list of locations or even a website.